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How technology can improve your business

Ordering online – If you are a restaurant offering takeout or you want to save your guests from waiting in long lines then good news! The demand for online ordering at restaurants is growing rapidly.
Being able to take orders and payments online allows:

Higher revenue – The elimination of pressure to be quick when ordering in person means the customer has time to browse at their own pace resulting in them buying more.
Data tracking – When orders are placed through your website, you can track information such as who regular customers are, how often they order, and what they purchase, then you can target them accordingly.

Digital point of sale – POS (point of sale) restaurant technologies are widely used in the hospitality industry. A built-in stock control system will allow you to know when stock is low ensuring that you order the right stock at the right time, with relevant reports to help you make profit-enhancing decisions in a timely manner. A streamlined point of sale will reduce hours spent on admin and free up time for owners to work ‘on’ their business as opposed to ‘in’ it.

Portable card terminals – Having card terminals that aren’t fixed to any countertop allows you to take payments at guest’s tables; eliminating any queues and turning over more customers in less time. With the new A920 card terminals that clients benefit from with Fairpay, you can not only make payments at their tables but with an epos system integrated into the terminal you can take all orders at the table without having to return to your fixed POS system, and orders can be sent straight to the kitchen allowing waiting staff to spend more time giving better service to customers. These terminals are also great if you have a mobile aspect to your business such as taking your products to markets, as you can take payments anywhere in the country with our terminals that use a mobile internet connection.

Loyalty program – Its easier than ever to design a great loyalty program on a stand-alone app or integrate it with an online program. Unlike traditional punch cards, online loyalty programs provide great marketing insight through the latest restaurant technologies. You can track customer behaviour that may influence your marketing strategy. Certain programs can even track customer birthdays etc. so you can offer special vouchers to treat them.

For more information on owning your own card terminal or setting up an EPOS system for your business contact 01179 902298 or enquiries@fair-pay.co.uk

Should your Business go Cashless?

The UK is rapidly becoming cashless, faster than most other countries in the world. Surprisingly though, millions of small businesses still don’t accept card despite 27% of shoppers admitting they’ve left an establishment without buying anything because they didn’t accept card, and 19% actively avoiding businesses that only accept cash. These businesses have also missed out on opportunities to upsell to people who only have a limited amount of cash in their pocket.

Benefits of going cashless:

Boosts checkout efficiency – Cutting out time handling cash will make you much more time-efficient, especially during peak trading hours, allowing you to serve more people in less time. Consumers today are busy and don’t have time to wait in line, that’s why many companies have adopted a ‘click and collect’ scheme where shoppers can buy on their mobile devices and then pick up in-store, avoiding queues altogether.

Easier accounts – Cut out all of that frustrating time counting every penny that comes through the till especially on days where the till register comes up short and you just can’t figure out why. With mobile and digital payments every transaction is automatically tracked and recorded which leaves less room for error and saves all that time manually recording transactions. Avoid running to the bank for change or to make deposits, especially as branches are disappearing rapidly. And with real-time data on the cash flow of your business, you’ll be able to make better-informed decisions on the improvement of your business.

Reduce risk – For obvious reasons, keeping cash onsite increases the risk of theft. Not only do you have to be concerned about random criminal theft, but unfortunately you also have to think about your own employees taking from the register. With less chance of being burgled also comes the likelihood of lower insurance premiums. The access to cash review reports 36% of people believe a cashless society would reduce crime, and it’s been reported 31% of business owners admit to feeling safer using new payment technology.

The rise of tech and bank closures are forcing people away from cash. Technology-wise we’re moving towards biometric payment like fingerprint and eye scan. Access to cash believes that a straight-line trajectory of current trends would see the end of cash by 2026.

Increasing restaurant sales

6 Ways to Increase Sales in Your Establishment

1. Online ordering
More and more customers are opting for convenience when choosing where to dine. Offering the ability to order online increases the likelihood of customers choosing you over your competitors. If guests can order online you’ll clear up any queues of people that are waiting around just to be seated and served. Also allowing your kitchen staff to work more time efficiently, completing more meals in less time. It will also increase your online presence as people will be able to order right from their smartphone or desktop. 

2. Utilising social media
Social media is free and takes a small amount of time out of the day, it lets you connect with customers on a personal and individual level. You can share photos of your food & staff, put out exclusive offers for your follower and converse with customers. This lets you create a community that expands way beyond your physical location. 

3. Business listings
If you haven’t already, register your establishment on ‘Google My Business’ This will increase your online presence and make your business seem more credible. If someone is searching for you on google they will be presented with your hours, website, location and photos all in one place at the top of the results. Allowing diners to book a reservation or order online with you. And setting it up only takes around 10 minutes!

4. Customer loyalty
Focusing on existing customers is a great way to start increasing your sales. You no longer need to issue out paper punch cards for customers, these days you can get a digital loyalty programme which will easily integrate with your ePOS system. This will allow you to track how often customers use them and what for, as well as being able to send them unique vouchers accordingly. Perhaps to boost sales during a quiet period during the year.

5. Training servers in upselling
While waiting staff should never be pushy nor make guests feel any pressure, they can still play a vital role in getting customers to spend more money. Make sure they have an in-depth understanding of the menu, in particular, any specials you may have on offer. By being able to describe in delicious detail the dishes you have chosen your waitress/waiters can encourage guests to try a new side or drink that they may not have ordinarily chosen. By offering desserts after the main, diners may be persuaded to stay for an extra course when they would normally just have asked for the bill.

6. Up to date technology
Old computer and cash registers can back up your queues. Had written orders can lead to mistakes or confusion by the kitchen staff. Without the right POS system and relevant features, your efficiency is at risk of stalling and limiting the number of sales you can process in a given time. Time-consuming technology can result in a bad experience for both customers and staff resulting in them both leaving. Instead, bring in a modern POS with a reporting feature so that you can access all the data you need to know how to increase your restaurant’s sales.

How to choose the right card payment system for your company

So business is booming, you’ve established yourself amongst your competitors and you’re striving for growth, but the feedback from customers is always the same you don’t take card! So you’re looking to start taking card payments in order to grow your business, but what’s the best option for you?

There are different types of card payment systems :

Card Machines 

Countertop portable and mobile card machines are all an option depending on what is right for your business.

If you have a fixed POS (point of sale) such as a singular till point where people queue to pay then maybe a countertop machine is best for you as it’s fixed to one point on the counter.

If you need to be able to take the card machine to the customer and not have them need to come to you, then a portable card machine may be right for you. They’re popular in bars, cafes and restaurants, and use wifi or Bluetooth connection to let you take payments. 

Perhaps you have a mobile service or you take your service/products to events or markets, then you may want a mobile card machine that connects to a mobile network. 

The great benefit of the card terminals we use at Fairpay is that they have been innovatively designed so that a single device can not only utilise multiple communication methods but also switch seamlessly between them as conditions demand. This means sales will not be affected by a poor connection as a roaming SIM is standard in our machines assuring you of the best possible mobile coverage wherever you are across the country

Online Payments

A payment gateway is basically an online card machine.

There are a few ways to make payments online:

  • Via email- which lets you create and send an email link that’s unique to the customer so that they can pay discretely and securely. 
  • Over the phone – If a customer cant gets to you in person you can take payments over the phone, its also great if you don’t have a shop front or office.
  • Via your website – Open your site up to eCommerce and global commerce allowing you to take payments 24/7. 

So why choose Fairpay? One of the main reasons that FairPay are different is we believe that building a long term relationship with our customers is the ONLY way to build a mutually successful business. Therefore our clients’ success becomes our success.

FairPay clients…
  • own their card machines
  • get transparent, fixed price fees
  • benefit from PCI & DSS compliance as standard
  • receive great customer service!

For more information call us on 01179 902298, or email andy@fair-pay.co.uk we’d love to talk to you.

The Rise of Contactless Payment

The biggest reason for any establishment to accept contactless payment is that transactions are quicker, and well very few people still carry cash. We are starting to move into an era where many people only carry their mobile phone on them as a means of payment. And so you don’t want to let any potential customers slip through your fingers and pass onto your competitors that do accept contactless payments.

With the first contactless card in the UK issued by Barclaycard in 2007, we have seen the rise of contactless payment grow rapidly over the past 5 years. It was reported by The UK Card Association that over £2.5 billion was spent using contactless cards in the first half of 2015. By 2018 £69 billion was spent over the year using contactless payment. Debit card payments are the dominant form for this type of payment UK Finance said, but contactless credit cards are growing at a faster rate, up by 44% on the previous year.

Eric Leenders, managing director for personal finance at UK Finance, commented: “Many of us are now reaching for our cards or mobiles rather than cash to make low-value purchases, as customers opt for the convenience and security of paying with contactless.

Contactless technology helps merchants serve more customers at a faster pace especially during busy periods of the day ultimately providing a better customer experience. An independently compiled ‘access to cash review’ reported that cash is only used for three in every ten transactions, down from six in ten a decade ago and is forecast to fall as low as one in ten transactions within fifteen years