6 Ways to Increase Sales in Your Establishment
1. Online ordering
More and more customers are opting for convenience when choosing where to dine. Offering the ability to order online increases the likelihood of customers choosing you over your competitors. If guests can order online you’ll clear up any queues of people that are waiting around just to be seated and served. Also allowing your kitchen staff to work more time efficiently, completing more meals in less time. It will also increase your online presence as people will be able to order right from their smartphone or desktop.
2. Utilising social media
Social media is free and takes a small amount of time out of the day, it lets you connect with customers on a personal and individual level. You can share photos of your food & staff, put out exclusive offers for your follower and converse with customers. This lets you create a community that expands way beyond your physical location.
3. Business listings
If you haven’t already, register your establishment on ‘Google My Business’ This will increase your online presence and make your business seem more credible. If someone is searching for you on google they will be presented with your hours, website, location and photos all in one place at the top of the results. Allowing diners to book a reservation or order online with you. And setting it up only takes around 10 minutes!
4. Customer loyalty
Focusing on existing customers is a great way to start increasing your sales. You no longer need to issue out paper punch cards for customers, these days you can get a digital loyalty programme which will easily integrate with your ePOS system. This will allow you to track how often customers use them and what for, as well as being able to send them unique vouchers accordingly. Perhaps to boost sales during a quiet period during the year.
5. Training servers in upselling
While waiting staff should never be pushy nor make guests feel any pressure, they can still play a vital role in getting customers to spend more money. Make sure they have an in-depth understanding of the menu, in particular, any specials you may have on offer. By being able to describe in delicious detail the dishes you have chosen your waitress/waiters can encourage guests to try a new side or drink that they may not have ordinarily chosen. By offering desserts after the main, diners may be persuaded to stay for an extra course when they would normally just have asked for the bill.
6. Up to date technology
Old computer and cash registers can back up your queues. Had written orders can lead to mistakes or confusion by the kitchen staff. Without the right POS system and relevant features, your efficiency is at risk of stalling and limiting the number of sales you can process in a given time. Time-consuming technology can result in a bad experience for both customers and staff resulting in them both leaving. Instead, bring in a modern POS with a reporting feature so that you can access all the data you need to know how to increase your restaurant’s sales.